For Schools | GamePlan | A network of school sponsorships
For Schools

Turn your school's sport, culture and community into sponsorship income.

Calling potential sponsors, sending proposals and following up is time you simply don't have. GamePlan secures sponsors on your behalf — so you can focus on your learners.

No upfront cost You approve every sponsor Existing relationships protected
What schools get

A dedicated sponsorship partner — not another to-do.

We approach, pitch, negotiate and close sponsorships in your school's name — and bring everything back to you for approval.

R0
upfront cost to your school
100%
sponsor approval rights
60
days' notice to exit
The reality

Your school has huge value. Unlocking it takes time you don't have.

School sport, culture and community are some of your most valuable assets. Brands want access. But converting that into income means phoning, pitching, chasing and following up — and your team is already running flat out.

Your community is engaged

Parents, learners, fixtures, events — brands want this access. Most schools just haven't packaged it up for them yet.

Sponsorship takes real time

Outreach, proposals, negotiations, contracts, artwork, follow-up. A full-time job, and your marketer is already at capacity.

The result is untapped income

You have fantastic teams and events. Brands want to back them. Without someone dedicated, the opportunities slip past.

Our role

A partner — not a competitor.

We're an extension of your marketing team. We slot in alongside what you already do, never against it. Three things stay true on every engagement:

Securing sponsors on your behalf

We approach businesses, pitch your opportunities, negotiate the deals and close the sponsorships — always in your school's name.

Streamlining sponsor admin

We handle contracts, deadlines, artwork and placements. Your team reviews, approves and provides access to the right spaces.

Protecting your school's brand

You approve every sponsor. We respect your values, category exclusivity and existing relationships. We add — we don't replace.

R0

That's what your school pays us. Upfront. Ever.

Our fee is paid by the sponsor and directly linked to the deals we secure. If nothing is sold, nothing is owed. Zero financial risk to find out what your sponsorship potential really looks like.

Book intro call
How it works

Four steps. We do most of them.

A simple process — from first conversation to live sponsorships landing in your school's account.

1

You share your opportunities

Teams, events, advertising boards, digital platforms — any sponsorship-ready assets. We help you think through what's possible.

2

We design sponsor-ready packages

Tailored to your school's audience and fixtures. Clear pricing, defined deliverables, sensible category exclusivities.

3

We secure sponsors — you approve

We do the outreach and negotiating. Every deal comes back to you for written sign-off before going live.

4

You receive sponsorship income

Plus a clear delivery report showing the exposure each sponsor received. Clean, transparent, professional.

Why schools choose us

More income. Less workload. Zero risk.

The benefits schools tell us matter most — across principals, marketers and SGB members.

New income, no extra workload

Revenue your school wouldn't otherwise have, without adding to your team's plate.

No more chasing businesses

We do the calling, emailing and following up. You see the proposals, not the cold calls.

No upfront cost

Our fee is paid by sponsors and linked to sponsorships secured. If nothing is sold, nothing is owed.

Expert pricing guidance

We understand both sides of the table and structure packages that work commercially.

Long-term partnerships

We design deals brands renew — not once-off favours that disappear after a season.

Professional exposure

Sponsors get clear deliverables. Your school looks polished. Everyone wins, every season.

Built-in safeguards

Control and trust are non-negotiable.

Your school stays firmly in charge of who appears at your gates, on your kit and across your platforms. These aren't promises — they're written into our standard agreement.

You approve every sponsor

Nothing is signed and nothing is activated without your written sign-off.

Existing sponsors protected

You give us your current sponsors and category exclusivities up front. We honour them.

Transparent commercials

Our fee is paid by the sponsor, on top of the net amount agreed with you.

Not a fundraising competitor

No lotteries or raffles. Just commercial sponsorship — a category schools under-serve.

POPIA-compliant

Confidentiality, data handling and remittance flows are part of our standard agreement.

60-day exit, anytime

No multi-year lock-in. Either party can end the agreement on 60 days' notice.

Let's put a GamePlan behind your school sport.

A short, no-obligation intro call. We learn about your school, you see what GamePlan could look like for you, and you decide whether it's a fit.